17 December 2012
Articles
Our insights
Thoughts, ideas, comments, and day to day life at UNO.
Nishan | Tags:
18 March 2010
Bigger ad budgets usually mean greater waste
Marketers don't always get what they pay for. I recently met with the new regional head of one to one marketing of a world leading brand. One to one is their fancy term for online. This new manager has been brought in fr… Read More
03 February 2010
GM a victim of launch and leave
For General Motors, big has not proven to be better. From 50% market share to 20% and bankruptcy in just 40 years has partly been blamed on an inability of management to move with the shift from big gas guzzlers to small… Read More
27 January 2010
It pays to trust people with passion
In the last week a visit from a chimney sweep and a conversation with a successful Australian manufacturer reminded me of the value of passion in business.
I was surprised when the chimney sweep asked when was the last … Read More
23 December 2009
Smarter SEO beats bigger Adwords budgets
It was just a few years ago we were introducing our sometimes skeptical clients to the cost efficiencies of online search in their marketing mix. It didn’t take long for them to become converts, with conversion rat… Read More
14 December 2009
Here is the news in mass media marketing
A few weeks ago I cancelled my daily newspaper subscription. Not because of the increasing use of bad puns in headlines, a direct result of the publisher subbing out writing to young graduates to lower costs and supposed… Read More
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