17 December 2012
Articles
Our insights
Thoughts, ideas, comments, and day to day life at UNO.
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20 January 2014
The business benefits of a strong brand
Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO helped IBM make the transition to a service … Read More
20 January 2014
Who owns the world's best known brands?
"Brands are intangible assets and account for, on average, 75% of the value of a company."
– Blake Deutsch
Investors don't value what businesses make. The sharemarkets around the world have placed the most value not … Read More
17 January 2014
Who tweets about brands?
Technology companies get the most tweets
If Twitter users are image shapers, setting the trends in awareness in our society, it follows that marketers want to see their brands tweeted. Research by Nielsen has for the fi… Read More
10 January 2014
What Australians look for when shopping online
Myer missed the post-Christmas online retail rush, and it was BIG. On 1 January, The Australian Retailers Association put an update out on expected post-Christmas sales from Boxing Day to 14 January to be $15.1 billion.
… Read More
09 January 2014
How can you measure a marketer's contribution to the business?
CEOs and business owners often ask me what’s the best way for them to measure my contribution to their business. The business of business has never been more complex, yet we are actually in an era where marketing is on… Read More
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