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Category: Article

© COPYRIGHT 2013 UNO marcomms Privacy How does a brand catch a customer's interest when their attention span is now less than that of a goldfish? I spent a few seconds Googli…
When you realise just how short people's attention spans are today you'll realise the importance of knowing what it takes for marketers to cut through http://unomarcomms.com/our-insights/glenn/average-customer-has-attention-span/


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Category: Article

© COPYRIGHT 2013 UNO marcomms Privacy "We've gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today." Jay Walker-Smith, Yankelov…
"We've gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today." Why would anyone remember your marketing message? http://unomarcomms.com/our-insights/glenn/how-many-ads-do-we-see-day-do-you-remember/


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Category: Article

Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO h…
The ROI from building a differentiated brand isn't just financial. This checklist shows what a strong brand delivers to a business in the Internet enabled era. http://unomarcomms.com/our-insights/glenn/business-benefits-strong-brand/


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Category: Article

Growing up in sixties suburban Sydney the most exotic cuisine my family was familiar with was cabanossi on Jatz crackers. Father felt like a Tooheys or two and good on my mum, she…
Growing up in sixties suburban Sydney the most exotic cuisine my family was familiar with was cabanossi on Jatz crackers. Father felt like a Tooheys or two and good on my mum, she knew Tip Top was the one. Fortunately, forty years of immigrant mothers fro… http://unomarcomms.com/our-insights/glenn/small-can-succeed-retail-against-big-budget-incumbents/


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Category: Article

A few weeks ago I cancelled my daily newspaper subscription. Not because of the increasing use of bad puns in headlines, a direct result of the publisher subbing out writing to yo…
A few weeks ago I cancelled my daily newspaper subscription. Not because of the increasing use of bad puns in headlines, a direct result of the publisher subbing out writing to young graduates to lower costs and supposedly bring a youthful feel to the pap… http://unomarcomms.com/our-insights/glenn/here-news-mass-media-marketing/


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