© COPYRIGHT 2013 UNO marcomms Privacy The companies that rated best for effective marketing, according to a recent Gartner study, were the ones that spent the most time under…
A business that stops advertising to save money is like a man who stops a clock to save time. Doing nothing is the biggest risk https://unomarcomms.com/our-insights/glenn/nation-gamblers-were-marketing-risk-averse/

The top 3 things CEOs and CMOs want from their agency according to a survey by the Communications Council are: 1. Innovation and creativity 2. Leadership 3. Integrity …
The top 3 things CEOs and CMOs want from their agency according to a survey by the Communications Council https://unomarcomms.com/our-insights/glenn/what-ceos-want-agency1/

  Successful social media strategy starts at the top of every business It's misguided to think social media can simply be delegated to the youngest in the business, or ou…
Social media strategy starts at the top of every business. Social media marketing plans need to be created in the leader's image to be successful. https://unomarcomms.com/our-insights/glenn/why-ceo-has-be-chief-blogger/

We now work in a world awash with data. But too much data can actually hinder making effective business decisions. According to IBM’s 2012 global survey of 1700 CEOs, asking c…
Too much data can hinder effective business decisions. IBM 2012 global survey of 1700 CEOs: asking customers what matters to them is more useful than financial analysis. https://unomarcomms.com/our-insights/glenn/whats-more-important-ceos-financial-analysis-or-customer-ins/

The 2012 IBM global CEO study is just out. It once again confirms management is often aware of what needs to change, yet fear acting on their knowledge.  "CEOs need social media,…
The 2012 IBM global CEO study is just out. It once again confirms management is often aware of what needs to change, yet fear acting on their knowledge. https://unomarcomms.com/our-insights/glenn/why-ceos-facebook-yet-fear-it/