We now work in a world awash with data. But too much data can actually hinder making effective business decisions. According to IBM’s 2012 global survey of 1700 CEOs, asking c… Too much data can hinder effective business decisions. IBM 2012 global survey of 1700 CEOs: asking customers what matters to them is more useful than financial analysis. https://unomarcomms.com/our-insights/glenn/whats-more-important-ceos-financial-analysis-or-customer-ins/
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