© COPYRIGHT 2013 UNO marcomms Privacy Australia is unique for the oligopolistic power of just two supermarkets. Coles and Woolworths have 80% market share of an industry valued a… Coles and Woolies are becoming expert at leveraging the IP of brand innovators while offering false hope to manufacturers of Private Label substitutes. A lesson for building brand equity. https://unomarcomms.com/our-insights/glenn/how-private-label-hollows-out-brands/
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