© COPYRIGHT 2013 UNO marcomms Privacy Australia is unique for the oligopolistic power of just two supermarkets. Coles and Woolworths have 80% market share of an industry valued a…
Coles and Woolies are becoming expert at leveraging the IP of brand innovators while offering false hope to manufacturers of Private Label substitutes. A lesson for building brand equity. https://unomarcomms.com/our-insights/glenn/how-private-label-hollows-out-brands/

Over 70% of FMCG categories are predetermined before shoppers enter the store. Most of the items bought in supermarkets are already determined by routine before the shopper wa…
70% of the items bought in supermarkets are already determined by routine before the shopper walks down the aisle. Yet there's a massive opportunity for the FMCG categories where impulse purchasing still reigns. https://unomarcomms.com/our-insights/glenn/supermarket-categories-where-marketing-instore-sways-consumers-choice/