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What do you think is more effective for acquiring new customers?


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McKinsey has just published some research I wrote about last year on the ineffectiveness of social media for customer acquisition. While marketers have increasingly jumped on …
I don’t spam, I go out of my way to write and share by email insights that from time to time you may find interesting and useful in your business. While businesses are being told social media is where they need to be active, research shows us it is not th…

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