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Category: Article

© COPYRIGHT 2013 UNO marcomms Privacy Technology is changing everything in our world. Marketing isn't just following the trends, today marketers are actually more likely to be us…
Here is a visual roadmap of how the world's leading marketers see the not too distant future of Big Data driven marketing http://unomarcomms.com/our-insights/glenn/want-see-wher-marketing-headed/


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Category: Article

Many people in marketing seem to think they are judged on what they will do this week, while many managers think it’s about avoiding mistakes by doing very little. Rather tha…
Many people in marketing seem to think they are judged on what they will do this week, while many managers think it’s about avoiding mistakes by doing very little. Rather than worry about what others may think of your actions/inactions in the short term, … http://unomarcomms.com/our-insights/glenn/better-career-get-life-sponge/


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Category: Article

Bernard Salt earns a living as a demographer. That’s the art of taking research data and painting a picture of who we are and what we think and do. Before you tune out thinking he…
Bernard Salt earns a living as a demographer. That’s the art of taking research data and painting a picture of who we are and what we think and do. Before you tune out thinking he’s just another propeller head making money off the back of lies, damn lies … http://unomarcomms.com/our-insights/glenn/you-can-be-tomorrows-business-success-story-just-add-bernard/


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Category: Article

Fund managers can make more money by marketing. The trick is to know what marketing is exactly... I have a passion for following fund managers’ performance and comparing how the…
Fund managers can make more money by marketing. The trick is to know what marketing is exactly... http://unomarcomms.com/our-insights/glenn/marketing-tips-fund-managers/


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Category: Article

For General Motors, big has not proven to be better. From 50% market share to 20% and bankruptcy in just 40 years has partly been blamed on an inability of management to move with…
For General Motors, big has not proven to be better. From 50% market share to 20% and bankruptcy in just 40 years has partly been blamed on an inability of management to move with the shift from big gas guzzlers to smaller cars. The disastrous purchase of… http://unomarcomms.com/our-insights/glenn/gm-victim-launch-and-leave/


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Category: Article

In the last week a visit from a chimney sweep and a conversation with a successful Australian manufacturer reminded me of the value of passion in business. I was surprised when…
In the last week a visit from a chimney sweep and a conversation with a successful Australian manufacturer reminded me of the value of passion in business. http://unomarcomms.com/our-insights/glenn/it-pays-trust-people-passion/


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