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Do you think it’s hard to differentiate in your category? A trip to Japan gave me a fresh perspective on how to make any brand stand apart from the competition. Last month I b…
A trip to Japan gave me a fresh perspective on how to make any brand stand apart from the competition. http://unomarcomms.com/our-insights/glenn/people-who-gave-us-wooden-pillows-brand-differentiation/


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Tags : positioning


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© COPYRIGHT 2013 UNO marcomms Privacy There are few categories more sophisticated at marketing than fast food. For 50 years McDonalds has been fine-tuning their brand marketing d…
Roy Morgan research shows Subway and Hungry Jacks original challenger brand positioning against the big incumbents continues to deliver the highest customer satisfaction long term. http://unomarcomms.com/our-insights/glenn/two-fast-food-brands-prove-long-term-value-challenger-positioning/


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