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Category: Article

© COPYRIGHT 2013 UNO marcomms Privacy People now have short attention spans. So to connect you have to cut through. Keep it honest. Keep it simple. And keep it true to your brand…
http://unomarcomms.com/our-insights/glenn/optimum-lengths-social-media/


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Tags : social media


Category: Article

© COPYRIGHT 2013 UNO marcomms Privacy Over 50% of people don’t trust financial advisers. So I was told on the news last night. If you have ever been to see an advisor you’ve …
CommBank's rogue financial planner scandal will destroy brand equity, despite what the CEO says. Google will see to that. http://unomarcomms.com/our-insights/glenn/perception-or-reality-customers-now-decide/


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Category: Article

We now work in a world awash with data. But too much data can actually hinder making effective business decisions. According to IBM’s 2012 global survey of 1700 CEOs, asking c…
Too much data can hinder effective business decisions. IBM 2012 global survey of 1700 CEOs: asking customers what matters to them is more useful than financial analysis. http://unomarcomms.com/our-insights/glenn/whats-more-important-ceos-financial-analysis-or-customer-ins/


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Category: Article

The 2012 IBM global CEO study is just out. It once again confirms management is often aware of what needs to change, yet fear acting on their knowledge.  "CEOs need social media,…
The 2012 IBM global CEO study is just out. It once again confirms management is often aware of what needs to change, yet fear acting on their knowledge. http://unomarcomms.com/our-insights/glenn/why-ceos-facebook-yet-fear-it/


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Category: Article

Have you noticed over the last decade that just about anything that isn’t nailed down has been digitised. Today we can access nearly everything from anywhere on anything – from ge…
Have you noticed over the last decade that just about anything that isn’t nailed down has been digitised. Today we can access nearly everything from anywhere on anything – from getting the news on a tablet, trading shares on a mobile or accessing software… http://unomarcomms.com/our-insights/glenn/where-smart-budgets-are-being-spent/


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Category: Article

Social Media Marketing (SMM) is growing, the latest figures show Social Media is becoming a mainstream influence in the purchase decision process. UNO are members of the Australia…
Social Media Marketing (SMM) is growing, the latest figures show. Social Media is becoming a mainstream influence in the purchase decision process. Just 14% of small businesses use social media. http://unomarcomms.com/our-insights/glenn/two-thirds-australians-are-using-social-media-two-thirds-tho/


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Tags : social media


Category: Article

To make the most of a marketing budget there are now smarter ways to integrate social media and search optimisation. Many struggle to keep abreast of the changing landscape, w…
To make the most of a marketing budget there are now smarter ways to integrate social media and search optimisation. http://unomarcomms.com/our-insights/glenn/leave-traditional-marketing-your-competition-now-there-are-s/


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