Our strategy insights
Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
27 March 2015
$2M+ of lies to win power
I believe in truth in advertising. So does the commercial TV regulator that demands evidence for any claim you want to make before they give your ad clearance to air. Unfortunately for the voters of NSW, political part… Read More
23 February 2015
The optimum lengths of social media
People now have short attention spans. So to connect you have to cut through. Keep it honest. Keep it simple. And keep it true to your brand. As for length, keep it short.
Twitter
71 - 100 characters
Posts with 40 cha… Read More
23 February 2015
The average customer has an attention span of
How does a brand catch a customer's interest when their attention span is now less than that of a goldfish? I spent a few seconds Googling to discover the average person's attention span has shrunk since 1998, by 11 mi… Read More
03 November 2014
Think big, or detail will kill your business
"Look, I said I'd bring you the report on micromanagement,just give me a minute!"
Stop sweating the small stuff, especially now there's so much of it. New technologies allow us to gather data on just about everything.… Read More
Tags
digitisation,Fournaise Marketing Group,reputation risk,SME,banner ads,change management,Design Thinking,Digital,Price,test and learn,newspaper advertising,Big ad,creative marketing,brand guidelines,cloud,Content,search engine optimisation,differentiaton,4Ps,social media marketing,Futurist,Brand differentiation,effectiveness,Advertising,sales,conversion rate,Web2.0,brand strategy,differentiation,mass marketing,Super Choice,brand equity,Ethics,Marketing ROI,Christmas ads,CEO,natural search,e-commerce,case study,,Google Adwords,mobile marketing,Big Data,brand marketing,SEO,smartphones,online advertsing,AIDS,fashion forward,supermarkets,challenger brand,biodegradable plastic,social media,Marketing Manager,Darlinghurst,Consumer advocate,family business,Steggles ad,online research,Private Label,ROI,retail advertising,Haigh's,Business Intelligence,product launch,customer loyalty,SMM,online advertising,creativity,classic ads,signage,financial marketing,Blue Ocean Strategy,CRM,mid sized business,fund managers,biorene,Woolloomooloo,marketing model,Media sales, Adwords, Adexchange placement,trusted adviser,brand value,B2B,Christmas,Twitter,Facebook, Social media,brand awareness,online publishing,customer alignment,FMCG,advertising effectiveness,ROI marketing,2014,Gerry Harvey,Australian made,Greenwashing,management,customer satisfaction,marketing campaign,Superannuation,entrepreneur,online retail,Facebook,Brand audit,Data intelligence,video screens,new business,Barclays,online ads,marketing budgets,positioning,Point of Purchase,digital services, Australian shutters,emagazine,thought leadership,Dick Smith,marketing,UNO,Truth in advertising,Family Business Australia,differentiatiion,innovation,eCommunication,challenger brands,manufacturing,trust,tagline,Office space,social media rules,Open Shutters,online marketing,4Ps of marketing,advertising standards,Australian demographics,billboards,NEO,Harvey Norman,Trends,financial services,Creative thinking,
Scan the QR code for our contact details.
Download the Neoreader app.
© COPYRIGHT 2013 UNO marcomms Privacy