Our strategy insights
Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
27 March 2015
$2M+ of lies to win power
I believe in truth in advertising. So does the commercial TV regulator that demands evidence for any claim you want to make before they give your ad clearance to air. Unfortunately for the voters of NSW, political part… Read More
23 February 2015
The optimum lengths of social media
People now have short attention spans. So to connect you have to cut through. Keep it honest. Keep it simple. And keep it true to your brand. As for length, keep it short.
Twitter
71 - 100 characters
Posts with 40 cha… Read More
23 February 2015
The average customer has an attention span of
How does a brand catch a customer's interest when their attention span is now less than that of a goldfish? I spent a few seconds Googling to discover the average person's attention span has shrunk since 1998, by 11 mi… Read More
03 November 2014
Think big, or detail will kill your business
"Look, I said I'd bring you the report on micromanagement,just give me a minute!"
Stop sweating the small stuff, especially now there's so much of it. New technologies allow us to gather data on just about everything.… Read More
Tags
Woolloomooloo,retail advertising,online retail,differentiation,Brand audit,brand marketing,online advertsing,,differentiaton,differentiatiion,Facebook, Social media,Christmas,Private Label,product launch,Blue Ocean Strategy,Web2.0,4Ps of marketing,brand guidelines,Steggles ad,customer alignment,Marketing ROI,conversion rate,online ads,social media marketing,video screens,Open Shutters,Gerry Harvey,CEO,sales,effectiveness,emagazine,newspaper advertising,challenger brands,UNO,change management,Design Thinking,search engine optimisation,signage,Greenwashing,FMCG,cloud,Truth in advertising,marketing campaign,Fournaise Marketing Group, Australian shutters,customer satisfaction,family business,ROI marketing,natural search,Creative thinking,fund managers,manufacturing,advertising standards,Office space,mobile marketing,Marketing Manager,financial services,Harvey Norman,Big Data,biorene,Google Adwords,creativity,management,reputation risk,mass marketing,billboards,Point of Purchase,Price,Consumer advocate,creative marketing,fashion forward,4Ps,SMM,new business,Data intelligence,brand awareness,marketing,SME,brand equity,classic ads,Darlinghurst,ROI,Content,case study,tagline,online research,Digital,online advertising,digital services,innovation,social media,Super Choice,financial marketing,trust,Superannuation,Australian demographics,marketing model,eCommunication,customer loyalty,biodegradable plastic,Brand differentiation,entrepreneur,trusted adviser,mid sized business,Business Intelligence,e-commerce,test and learn,NEO,Family Business Australia,2014,online marketing,Trends,Facebook,Ethics,Media sales, Adwords, Adexchange placement,social media rules,Futurist,brand value,digitisation,AIDS,online publishing,thought leadership,challenger brand,Dick Smith,brand strategy,marketing budgets,advertising effectiveness,Big ad,banner ads,Haigh's,supermarkets,Australian made,positioning,Barclays,Christmas ads,Advertising,CRM,Twitter,SEO,smartphones,B2B,
Scan the QR code for our contact details.
Download the Neoreader app.
© COPYRIGHT 2013 UNO marcomms Privacy