Latest News

  • 31 December 1969 | Tweet

Q&A

What do you think is more effective for acquiring new customers?

Facebook
Twitter
Email

Our strategy insights

Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

Myer missed the post-Christmas online retail rush, and it was BIG. On 1 January, The Australian Retailers Association put an update out on expected post-Christmas sales from Boxing Day to 14 January to be $15.1 billion. … Read More
Glenn | Tags: online retail

CEOs and business owners often ask me what’s the best way for them to measure my contribution to their business. The business of business has never been more complex, yet we are actually in an era where marketing is on… Read More
Glenn | Tags: Marketing ROI

McKinsey has just published some research I wrote about last year on the ineffectiveness of social media for customer acquisition. While marketers have increasingly jumped on the social media bandwagon, the stats show … Read More
Glenn | Tags: Facebook, Social media

Australia is unique for the oligopolistic power of just two supermarkets. Coles and Woolworths have 80% market share of an industry valued at A$80+ billion. In the UK, the two major chains Tesco and Sainsbury have 48% a… Read More
Glenn | Tags: FMCG Private Label

Articles









More Articles

Tags

brand value,tagline,SME,marketing model,fashion forward,brand marketing,Web2.0,sales,social media rules,Content,Facebook,Christmas,advertising standards,digital services,biodegradable plastic,UNO,Open Shutters,Brand differentiation,product launch,Private Label,4Ps of marketing,Creative thinking,Haigh's,cloud,online advertsing,Office space,billboards,Futurist,search engine optimisation,innovation,social media,online publishing,e-commerce,trusted adviser,positioning,Facebook, Social media,CRM,online advertising,Design Thinking,4Ps,trust,Media sales, Adwords, Adexchange placement, Australian shutters,Blue Ocean Strategy,Steggles ad,challenger brand,financial marketing,banner ads,classic ads,Fournaise Marketing Group,case study,Brand audit,entrepreneur,management,fund managers,eCommunication,Digital,customer alignment,Consumer advocate,2014,Ethics,marketing,Australian demographics,brand guidelines,Twitter,Google Adwords,test and learn,creative marketing,retail advertising,change management,Marketing Manager,smartphones,Business Intelligence,newspaper advertising,natural search,brand awareness,Marketing ROI,Super Choice,financial services,CEO,AIDS,online marketing,Price,digitisation,,NEO,new business,Dick Smith,Christmas ads,B2B,Gerry Harvey,Big Data,Trends,SEO,advertising effectiveness,Australian made,online retail,Point of Purchase,Harvey Norman,Advertising,creativity,effectiveness,mid sized business,brand equity,online research,differentiatiion,marketing campaign,video screens,Woolloomooloo,Data intelligence,Family Business Australia,biorene,reputation risk,social media marketing,Greenwashing,conversion rate,Barclays,SMM,customer loyalty,Darlinghurst,FMCG,family business,Big ad,marketing budgets,mass marketing,mobile marketing,differentiaton,thought leadership,ROI marketing,differentiation,supermarkets,brand strategy,emagazine,customer satisfaction,online ads,signage,Superannuation,Truth in advertising,ROI,challenger brands,manufacturing,