Our strategy insights
Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
15 December 2011
Why are marketers using Smartphones today?
The answer is in the numbers, and is a pointer to the next big thing. Google researched 300,000 people around the world to find out their Smartphone use. Now as Australian marketers we can compare and contrast markets.… Read More
01 December 2011
"Greenwashing" Why a great idea that isn't true is a bad idea
What a shame this great ad for Steggles wasn’t for a producer of real free-range eggs. It was pulled because it’s a lie, even though beautifully told. Every person in every agency should be stegglers for de… Read More
28 November 2011
Trust me, I'm in advertising...
10 years ago when I started my own agency, an account director mate left the industry to become a real-estate agent. I remember thinking it was the only place he could go that had a lower standard of trust than we advert… Read More
01 October 2011
Are today’s retail ads bland, bland, bland?
Are today’s retail ads bland, bland, bland? This was the question posed by AdNews last week after Dick Smith launched a new brand style ad campaign. If you missed it, here is a cut down of my contribution to the debate. … Read More
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