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Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

The answer is in the mail. Australia Post is over 204 years old, but that hasn’t stopped it making the most of the digitised world. At a presentation to business leaders at the AGSM Leading The Digital Enterprise event y… Read More

Making meaningful comparisons as a consumer is challenging, especially with superannuation. Christopher Zinn says we need to understand how to make informed choices when incumbent businesses operate in a "confuscopoly". … Read More

The Lynx effect: Marketers need to help business managers focus on the long term. Yes, the world is experiencing rapid change and it’s accelerating. However with the average tenure of management in companies constantl… Read More
Glenn | Tags: ROI marketing brand value

"We've gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today." Jay Walker-Smith, Yankelovich Consumer Research Hard to believe? Well, if you include the brand label on your … Read More

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