Latest News


What do you think is more effective for acquiring new customers?


Our strategy insights

Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

The world's most valued brands include some surprises. Coke is no longer it, in fact in the last year the brand value of Coca Cola has actually shrunk by 1%. Might not sound like much, but we are talking US$50million. … Read More
Glenn | Tags: brand value

Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO helped IBM make the transition to a service … Read More

"Brands are intangible assets and account for, on average, 75% of the value of a company." – Blake Deutsch Investors don't value what businesses make. The sharemarkets around the world have placed the most value not … Read More

17 January 2014

Who tweets about brands?

Technology companies get the most tweets If Twitter users are image shapers, setting the trends in awareness in our society, it follows that marketers want to see their brands tweeted. Research by Nielsen has for the fi… Read More
Glenn | Tags: Twitter


More Articles


Blue Ocean Strategy,online advertsing,search engine optimisation,billboards,Superannuation,management,Haigh's,Trends,smartphones,advertising effectiveness,natural search,Design Thinking,case study,challenger brand,digital services,Google Adwords,Family Business Australia,creativity,UNO,sales,Open Shutters,Private Label,fashion forward,social media rules,tagline,Point of Purchase,Gerry Harvey,Greenwashing,mobile marketing,Marketing ROI,Business Intelligence,Advertising,video screens,signage,advertising standards,cloud,family business,Big ad,mass marketing,digitisation,retail advertising,financial services,fund managers,Darlinghurst,marketing budgets,SMM,mid sized business,Media sales, Adwords, Adexchange placement,Facebook, Social media,ROI,Facebook,AIDS,customer satisfaction,supermarkets,social media,brand guidelines,online ads,Twitter,customer alignment,conversion rate,online publishing,e-commerce,biorene,B2B,Data intelligence,test and learn,Super Choice,newspaper advertising,change management,SEO,financial marketing,Harvey Norman,Ethics,brand value,differentiatiion,Australian demographics,Futurist,product launch,SME,marketing campaign,biodegradable plastic,customer loyalty,entrepreneur,4Ps,banner ads,Woolloomooloo,thought leadership,FMCG,online research, Australian shutters,CRM,new business,NEO,Consumer advocate,brand awareness,brand strategy,differentiation,Content,online retail,Creative thinking,Brand differentiation,Big Data,ROI marketing,Price,Truth in advertising,Dick Smith,manufacturing,marketing model,4Ps of marketing,emagazine,brand marketing,marketing,social media marketing,CEO,creative marketing,Marketing Manager,innovation,Steggles ad,Australian made,effectiveness,challenger brands,Christmas,differentiaton,Barclays,Christmas ads,classic ads,reputation risk,2014,Office space,,brand equity,eCommunication,positioning,Fournaise Marketing Group,online advertising,Brand audit,trust,online marketing,Digital,Web2.0,trusted adviser,