To make the most of a marketing budget there are now smarter ways to integrate social media and search optimisation.

Many struggle to keep abreast of the changing landscape, while companies that take advantage of 'eCommunication' will benefit from increased efficiencies, decreased costs and improved customer engagement.

Traditional marketing funnel view of prospects...

Medium and message is aligned to where the audience is in the funnel, information is controlled by the brand.

The decision making process in an e-connected era...

Time to replace the old touchpoints with a new mix

The journey is no longer simply linear, the customer now has control over what they see and read on any subject. The audience enters, leaves and re-enters the decision making process more often, with more access to information from more sources when they want it. 

Your eCommunications checklist

Whether your business is B2B or B2C, it’s no longer enough to think in the linear way of out of home, in store (channel), at home. Here is a new set of options which UNO utilise to supersede or integrate with existing programs: