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23 February 2015

The optimum lengths of social media

People now have short attention spans. So to connect you have to cut through. Keep it honest. Keep it simple. And keep it true to your brand. As for length, keep it short.

Twitter

71 - 100 characters

Posts with 40 characters get 86% more engagement

 

Google+

25 characters

 

Facebook

40 characters

 

Linked In

Posts 16 to 25 words long

 

Videos

Average length watched is 2.7 minutes

Glenn | Tags: social media


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