© COPYRIGHT 2013 UNO marcomms Privacy The head of marketing will soon be spending more on IT than the head of IT, so a recent study by Gartner found. Last week at the annual …
Marketing will soon be spending more on IT than the head of IT. Before you spend more on data, it will pay to consider what the customer wants. https://unomarcomms.com/our-insights/glenn/what-happens-when-cmo-spends-more-it-cio/

© COPYRIGHT 2013 UNO marcomms Privacy Have you read any of Robert Gottliebsen's recent articles on the impending 12 billion dollar plane crash coming our way? Australia's pur…
Robert Gottliebsen nailed it when he explained why Australia buying the Joint Strike Fighter is just another typical management blunder. https://unomarcomms.com/our-insights/glenn/top-5-biz-management-blunders/

© COPYRIGHT 2013 UNO marcomms Privacy How much is the right amount to invest in marketing? Depends who you ask. The CMO Council asked hundreds of chief marketing officers arou…
There are several ways to determine what size your marketing budget needs to be. https://unomarcomms.com/our-insights/glenn/what-size-typical-marketing-budget/