CEOs and business owners often ask me what’s the best way for them to measure my contribution to their business. The business of business has never been more complex, yet we a…
With more choices than ever to market your business, how can management measure success? https://unomarcomms.com/our-insights/glenn/how-can-you-measure-marketers-contribution-business/

Who are you going to call to advise your business on how to grasp the rapidly expanding number of marketing communications options? Usually you’d call in an expert. However, t…
https://unomarcomms.com/our-insights/glenn/76-marketers-say-marketing-has-changed-more-last-2-years-past-50/

How do you explain to the manager who signs off your budget that today customers want more from your website than a brochure online? You can start by pointing out how you can …
Be surprised how much more you can do today for less. Than last time you looked. This 12point checklist can help you keep your digital projectl simple and the returns substantial. https://unomarcomms.com/our-insights/glenn/12-simple-ways-ensure-return-investment-digital/

15 questions to help your business determine the focus for your sales activity. Do you have a sales department? Here are 15 questions to help change your sales force from sales t…
Top 15 questions to determine the focus of your sales program. Clarity on your sales process will help maximise marketing ROI https://unomarcomms.com/our-insights/glenn/health-checklist-your-sales-process1/

I read recently, most entrepreneurs who are successful focus on realising their business concepts as well and as fast as they can. Worrying about how much money they will make com…
I read recently, most entrepreneurs who are successful focus on realising their business concepts as well and as fast as they can. Worrying about how much money they will make comes a distant second. https://unomarcomms.com/our-insights/glenn/where-would-you-advertise-if-it-was-your-money/

A Yellow Pages survey of 1,800 Australian business owners* has found 69% of small and medium enterprises don’t measure the return on their online ad spend. What’s really surprisin…
A Yellow Pages survey of 1,800 Australian business owners* has found 69% of small and medium enterprises don’t measure the return on their online ad spend. What’s really surprising in this era of accountability is the finding that only one in 10 base thei… https://unomarcomms.com/our-insights/glenn/survey-reveals-smes-fail-measure-roi-online-ads/

When they leave the office for the holidays, many marketing managers won’t realise their role may be restructured out of existence in the New Year. Over the Christmas break, C…
When they leave the office for the holidays, many marketing managers won’t realise their role may be restructured out of existence in the New Year. Over the Christmas break, CEOs around the country will be re-appraising who is an expendable cost to the bu… https://unomarcomms.com/our-insights/glenn/all-those-firing-marketing-managers-any-against/

According to damning research by the Fournaise Marketing Group, marketers are not the business growth generators they should be.* The gist of the findings of an Asia wide survey …
According to damning research by the Fournaise Marketing Group, marketers are not the business growth generators they should be.* https://unomarcomms.com/our-insights/glenn/73-cent-ceos-think-marketers-lack-business-credibility/

© COPYRIGHT 2013 UNO marcomms Privacy Marketers don't always get what they pay for. I recently met with the new regional head of one to one marketing of a world leading brand. On…
Marketers don't always get what they pay for. I recently met with the new regional head of one to one marketing for one of the world's leading brands. One to one is their fancy term for online, and this new manager has been hired to determine how the mill… https://unomarcomms.com/our-insights/glenn/bigger-ad-budgets-usually-mean-greater-waste/