© COPYRIGHT 2013 UNO marcomms Privacy "Look, I said I'd bring you the report on micromanagement, just give me a minute!" Stop sweating the small stuff, especially now the…
Let your competitors focus on current industry conditions, cost efficiencies and social media stats. The proven way to make money is to think beyond your category and build a challenger brand. https://unomarcomms.com/our-insights/glenn/think-big-or-detail-will-kill-your-business/

© COPYRIGHT 2013 UNO marcomms Privacy Will our kids ever be able to afford to buy a house? Can they even afford to rent? Here in Woolloomooloo 2 bed flats start at $1,000 a w…
Banks continue to lend for housing instead of funding businesses, Australia is slipping as the world invests in change. Creative thinking can make or break us. https://unomarcomms.com/our-insights/glenn/aussie-business-struggles-time-creative-way-out/

© COPYRIGHT 2013 UNO marcomms Privacy Remember that scene with Steve Martin ordering coffee L.A. style – "a half double decaf decaffeinated half caf... with a twist of lemon.…
In industry after industry is that there is no best way to compete. Today we are spoiled for choice, so make sure you choose to compete using something people you're trying to serve actually care about. https://unomarcomms.com/our-insights/glenn/there-no-best-way-compete/

© COPYRIGHT 2013 UNO marcomms Privacy The head of marketing will soon be spending more on IT than the head of IT, so a recent study by Gartner found. Last week at the annual …
Marketing will soon be spending more on IT than the head of IT. Before you spend more on data, it will pay to consider what the customer wants. https://unomarcomms.com/our-insights/glenn/what-happens-when-cmo-spends-more-it-cio/

So what is a mid-sized business? GE Capital has been defining the mid market in Australia as businesses that have annual revenues of between A$10 million and A$250 million. Ave…
GE Capital has been defining the mid market in Australia as businesses that have annual revenues of between A$10 million and A$250 million. Average firm turnover is about A$41 million. Despite comprising just 1.4% of companies by number, mid-market firms … https://unomarcomms.com/our-insights/glenn/what-makes-mid-sized-businesses-more-profitable-big/

© COPYRIGHT 2013 UNO marcomms Privacy There are few categories more sophisticated at marketing than fast food. For 50 years McDonalds has been fine-tuning their brand marketing d…
Roy Morgan research shows Subway and Hungry Jacks original challenger brand positioning against the big incumbents continues to deliver the highest customer satisfaction long term. https://unomarcomms.com/our-insights/glenn/two-fast-food-brands-prove-long-term-value-challenger-positioning/

Everyone knows the way to lose weight is to eat less and exercise more. Yet year after year most Australians are getting fatter. Fatter people aren’t as healthy. Fatter peo…
Look around your business. Are you a Kodak, or can you recognise your strengths, try something new and innovate your way to a future as a challenger brand? https://unomarcomms.com/our-insights/glenn/dead-business-walking-food-thought-managers/

© COPYRIGHT 2013 UNO marcomms Privacy At CeBit 2013, Salesforce Vice President Vivek Kundra’s big question for Australian leaders is “how can a country of 22 million people c…
At CeBit 2013 Kundra’s big question for Australian leaders is “how can a country of 22 million people compete in a world of 7 billion?” His answer? “It’s not about size. It’s going to be about innovation. Innovation policy and an innovation agenda have… https://unomarcomms.com/our-insights/glenn/if-you-are-stuck-old-world-thinking-youve-already-lost-race/

In the last few weeks business owners have been warned by the head of one of Australia’s biggest mining corporations that if we don’t change our business models we will die. …
In the last few weeks business owners have been warned by the head of one of Australia’s biggest mining corporations that if we don’t change our business models we will die. https://unomarcomms.com/our-insights/glenn/big-businesses-loss-can-be-your-gain/

Many people in marketing seem to think they are judged on what they will do this week, while many managers think it’s about avoiding mistakes by doing very little. Rather tha…
Many people in marketing seem to think they are judged on what they will do this week, while many managers think it’s about avoiding mistakes by doing very little. Rather than worry about what others may think of your actions/inactions in the short term, … https://unomarcomms.com/our-insights/glenn/better-career-get-life-sponge/

© COPYRIGHT 2013 UNO marcomms Privacy Founded in Adelaide by Alfred E Haigh in 1915, Australia’s oldest family-owned chocolate maker/retailer has a history of embracing change. …
Founded in Adelaide by Alfred E Haigh in 1915, Australia’s oldest family-owned chocolate maker/retailer has a history of embracing change https://unomarcomms.com/our-insights/glenn/97-haighs-australias-oldest-chocolate-challenger-brand/

Growing up in sixties suburban Sydney the most exotic cuisine my family was familiar with was cabanossi on Jatz crackers. Father felt like a Tooheys or two and good on my mum, she…
Growing up in sixties suburban Sydney the most exotic cuisine my family was familiar with was cabanossi on Jatz crackers. Father felt like a Tooheys or two and good on my mum, she knew Tip Top was the one. Fortunately, forty years of immigrant mothers fro… https://unomarcomms.com/our-insights/glenn/small-can-succeed-retail-against-big-budget-incumbents/