© COPYRIGHT 2013 UNO marcomms Privacy The Lynx effect: Marketers need to help business managers focus on the long term. Yes, the world is experiencing rapid change and it’s ac…
Brands add value: share market performance proves businesses that invest in brands grow shareholder wealth. Brands represent 30% of a company's assets https://unomarcomms.com/our-insights/glenn/creative-accounting-s-legal-marketing-drives-profits/

Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO h…
The ROI from building a differentiated brand isn't just financial. This checklist shows what a strong brand delivers to a business in the Internet enabled era. https://unomarcomms.com/our-insights/glenn/business-benefits-strong-brand/

There are many tips and how to guides claiming they have the key to revealing the relative strengths and weaknesses of where to advertise, promote and connect. Media sales reps ha…
We have statistics that reveal the relative strengths and weaknesses of where to advertise, promote and connect. What will really surprise many is the latest research into advertising effectiveness in Australia reminds us you’re wasting your time and mone… https://unomarcomms.com/our-insights/glenn/yes-you-can-now-measure-best-medium-your-message/

Here are the stats that show why banner ads deliver the lowest ROI in the digital marketing mix. Over 5.3 trillion display ads were served to U.S. users last year. (ComScore) …
Here are the stats that show why banner ads deliver the lowest ROI in the digital marketing mix. https://unomarcomms.com/our-insights/glenn/youre-47528-times-more-likely-survive-plane-crash-click-bann/

A friend sent me a YouTube link via Facebook – a comedy sketch by Bill Hicks, where the comedian asks anyone in the audience that’s in advertising or marketing to “kill yourself".…
A friend sent me a YouTube link via Facebook – a comedy sketch by Bill Hicks, where the comedian asks anyone in the audience that’s in advertising or marketing to “kill yourself". https://unomarcomms.com/our-insights/glenn/if-youre-marketer-read-or-die/

What will it take for retailers to stay in business in this rapidly changing global economy? Futurist Ross Dawson commented in a recent blog that if you expect your business to lo…
What will it take for retailers to stay in business in this rapidly changing global economy? Futurist Ross Dawson commented in a recent blog that if you expect your business to look the same in 10 years as it does today, expect to be out of business. https://unomarcomms.com/our-insights/glenn/you-built-website-you-embraced-ecommerce-so-where-massive-li/

Fund managers can make more money by marketing. The trick is to know what marketing is exactly... I have a passion for following fund managers’ performance and comparing how the…
Fund managers can make more money by marketing. The trick is to know what marketing is exactly... https://unomarcomms.com/our-insights/glenn/marketing-tips-fund-managers/

Outdoor advertising is diminishing in effectiveness, like many traditional mediums Not surprising when you think about the increasing clutter advertising billboards have to comp…
Outdoor advertising is diminishing in effectiveness, like many traditional mediums. Not surprising when you think about the increasing clutter advertising billboards has to compete with for attention. https://unomarcomms.com/our-insights/glenn/signs-times-who-has-time/