Have you read the retail sector is finally looking up? Unfortunately not for everyone. A friend of mine is one of Australia’s leading luxury jewellers. This year his turnov… Big brands have difficulty innovating as they have an aversion to cannibalising their existing business. This gives Australian challenger brands an advantage. https://unomarcomms.com/our-insights/glenn/obstacles-innovation-jewellers-tale/
Are today’s retail ads bland, bland, bland? This was the question posed by AdNews last week after Dick Smith launched a new brand style ad campaign. If you missed it, here is a cu… Are today’s retail ads bland, bland, bland? This was the question posed by AdNews last week after Dick Smith launched a new brand style ad campaign. If you missed it, here is a cut down of my contribution to the debate. https://unomarcomms.com/our-insights/glenn/are-todays-retail-ads-bland-bland-bland/
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