© COPYRIGHT 2013 UNO marcomms Privacy The idea that online retail is about discounts isn't in line with the facts. While margins might be tighter, e-commerce is no longer jus… The idea that online retail is about discounts is not in line with the trend in the spend. While margins might be tighter, e-commerce is no longer just about bargains and end-of-line clearances. https://unomarcomms.com/our-insights/glenn/get-onboard-online-retail-bandwagon-149bn-bullet/
Are today’s retail ads bland, bland, bland? This was the question posed by AdNews last week after Dick Smith launched a new brand style ad campaign. If you missed it, here is a cu… Are today’s retail ads bland, bland, bland? This was the question posed by AdNews last week after Dick Smith launched a new brand style ad campaign. If you missed it, here is a cut down of my contribution to the debate. https://unomarcomms.com/our-insights/glenn/are-todays-retail-ads-bland-bland-bland/
What will it take for retailers to stay in business in this rapidly changing global economy? Futurist Ross Dawson commented in a recent blog that if you expect your business to lo… What will it take for retailers to stay in business in this rapidly changing global economy? Futurist Ross Dawson commented in a recent blog that if you expect your business to look the same in 10 years as it does today, expect to be out of business. https://unomarcomms.com/our-insights/glenn/you-built-website-you-embraced-ecommerce-so-where-massive-li/
There’s more to ecommerce than GST Funny how Harvey Norman and other retailers are running to the regulator with the sob story that they are losing sales to overseas onlin… There’s more to e-commerce than GST savings. Gerry Harvey has shown retailers the risk of not embracing online retailing. https://unomarcomms.com/our-insights/glenn/does-your-strategy-need-include-ecommerce-what-would-gerry-h/
Marketers have spent the last decade watching Woolworths maintain dominance in grocery while Coles failed to focus on customer needs and treated suppliers with disdain. Under Wesf… Marketers have spent the last decade watching Woolworths maintain dominance in grocery while Coles failed to focus on customer needs and treated suppliers with disdain. Under Wesfarmers things are starting to change, yet the biggest fight in retail over t… https://unomarcomms.com/our-insights/glenn/time-australian-retailers-sell-online-or-be-left-behind/
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