18 July 2012
Following the biggest fine in UK finance history, it’s timely to look again at Barclays’ Big Ad
Barclays agreed to pay a record $442 million fine for rigging the London interbank offered rate last month. The scandal has cost the jobs of Barclays CEO Robert Diamond (below), Chairman Marcus Agius, and Chief Operating Officer Jerry Del Missier.
It pays to consider the future consequences of a single-minded marketing tagline. For Barclays, “We’re Big” just doesn’t cut it anymore.
Glenn | Tags: Barclays
Big ad
tagline
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