23 February 2015
The optimum lengths of social media
People now have short attention spans. So to connect you have to cut through. Keep it honest. Keep it simple. And keep it true to your brand. As for length, keep it short.
71 - 100 characters
Posts with 40 characters get 86% more engagement
Google+
25 characters
40 characters
Linked In
Posts 16 to 25 words long
Videos
Average length watched is 2.7 minutes
Glenn | Tags: social media
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