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17 April 2014

Truth in advertising?

Truth_in_advertising.jpg

Which professions are most trusted in 2014? Research shows the Australian public rate nurses 91% for ethics and honesty, once again at the top, whereas most professions don't rank well in the trust stakes at all.

No prizes for guessing who rates last at 3%, it's the same profession that has been at the bottom every year since Roy Morgan began their annual "Image of Professions" survey in 1986.

2014 rankings of professions for ethics and honesty 

  1. Nurses
  2. Pharmacists
  3. Doctors
  4. High Court Judges
  5. Dentists
  6. School teachers
  7. Engineers
  8. Police
  9. Supreme Court Judges
  10. University lecturers
  11. Accountants
  12. Bank managers
  13. Lawyers
  14. Ministers of religion
  15. Public servants
  16. Public opinion pollsters
  17. Financial planners
  18. Directors of public companies
  19. TV reporters
  20. Newspaper journalists
  21. Business executives
  22. Insurance brokers
  23. Stock brokers
  24. Talk-back radio hosts
  25. State MPs
  26. Federal MPs
  27. Union leaders
  28. Real estate agents
  29. Advertising people
  30. Car salesmen

Source: Roy Morgan annual 'Image of Professions' survey for 2014

Glenn | Tags: trust Ethics


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