17 April 2014
Truth in advertising?
Which professions are most trusted in 2014? Research shows the Australian public rate nurses 91% for ethics and honesty, once again at the top, whereas most professions don't rank well in the trust stakes at all.
No prizes for guessing who rates last at 3%, it's the same profession that has been at the bottom every year since Roy Morgan began their annual "Image of Professions" survey in 1986.
2014 rankings of professions for ethics and honesty
- Nurses
- Pharmacists
- Doctors
- High Court Judges
- Dentists
- School teachers
- Engineers
- Police
- Supreme Court Judges
- University lecturers
- Accountants
- Bank managers
- Lawyers
- Ministers of religion
- Public servants
- Public opinion pollsters
- Financial planners
- Directors of public companies
- TV reporters
- Newspaper journalists
- Business executives
- Insurance brokers
- Stock brokers
- Talk-back radio hosts
- State MPs
- Federal MPs
- Union leaders
- Real estate agents
- Advertising people
- Car salesmen
Source: Roy Morgan annual 'Image of Professions' survey for 2014
Glenn | Tags: trust
Ethics
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