The business problem

Biorene is a ground breaking new product developed in Australia that, unlike all it’s competitors, actually biodegrades in managed landfill.

To launch the product range, parent company Rema needed a fresh brand identity that would cut through the ‘greenwashing’ associated with similar competitor products. The key insight here was to reinforce the unique nature of Biorene as an Australian owned and developed innovation, and to appeal to an increasingly eco-friendly consumer audience.

The creative solution

UNO developed the strapline ‘The earth eats it up!’ to simply communicate the properties of Biorene. This was further reinforced by the addition of the globe in the logo and the bite mark device. The strapline and the globe also serve to promote Biorene as an environmentally conscious brand without the need for traditional ‘green’ cliches.

Primary brand colours of blue and burnt orange were chosen to reflect the Australian landscape and to markedly differentiate the brand from other manufacturers in the same space.

We developed numerous pieces of brand collateral including a retail website, a range of engaging coffee cup designs, and an innovative picnic hamper sales opener containing Biorene products alongside organic Australian foods.

The Outcome

Rema are currently working with the new Biorene brand to promote the product range to big business, allowing them an opportunity to stand out from the crowd in a market place dominated by cheap chinese imports.