The Business Problem

The Pacific West range was developed by chefs for the hospitality industry, and therefore offers shoppers a superior, ready to cook product range.

Pacific West needed to create a campaign identity for an innovative new system, scheduled to go behind seafood counters in major supermarkets across Australia. Sauce Garnish & Go allows retailers to sell fresh fish and seafood in an oven ready bag with a range a healthy tasty sauces.

UNO's Creative Solution

The key to this campaign was to show consumers how simple and easy it can be to create delicious meals from the seafood counter. The highly accesible creative exectution guides shoppers through a simple stepped process. An identity and supporting suite of communications included: animated video, POS material and instruction brochures for employees.

The Outcome

The campaign is currently running in Woolworth’s and IGA stores across Australia and has seen great uptake.