17 December 2012
Articles
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07 August 2012
Why CEOs like Facebook yet fear it
The 2012 IBM global CEO study is just out. It once again confirms management is often aware of what needs to change, yet fear acting on their knowledge.
"CEOs need social media, but many fear it" – IBM The world’s CE… Read More
18 July 2012
Learn from Darrell Lea's Rocky Road
Darrell Lea's new Perth concept store opened in March. Too late to keep the administrators from the door?
Most business leaders know the 4 Ps from marketing 101. As Darrell Lea’s predicament shows, in today&rsqu… Read More
Founded in Adelaide by Alfred E Haigh in 1915, Australia’s oldest family-owned chocolate maker/retailer has a history of embracing change.
In the 1950s grandson John learned from Swiss masters Lindt and Sprungli and i… Read More
18 July 2012
Following the biggest fine in UK finance history, it’s timely to look again at Barclays’ Big Ad
Barclays agreed to pay a record $442 million fine for rigging the London interbank offered rate last month. The scandal has cost the jobs of Barclays CEO Robert Diamond (below), Chairman Marcus Agius, and Chief Operating… Read More
23 May 2012
If you're a marketer, Read This Or Die...
A friend sent me a YouTube link via Facebook – a comedy sketch by Bill Hicks, where the comedian asks anyone in the audience that’s in advertising or marketing to “kill yourself".
I was reminded of my profession’s te… Read More
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