17 December 2012
Articles
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Thoughts, ideas, comments, and day to day life at UNO.
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18 September 2013
Do you have a clear point of difference to drive growth?
Staying in business has never been harder. 10,632 companies collapsed in the 12 months to March 1 2013 - ASIC also reports the number of firms being placed in administration is more than 12 per cent higher than d… Read More
30 July 2013
What size is a typical marketing budget?
How much is the right amount to invest in marketing?
Depends who you ask. The CMO Council asked hundreds of chief marketing officers around the world across categories how big their budgets are. While this was post GF… Read More
22 July 2013
The most and least trusted professions
Every year Roy Morgan releases a ranking of the trust Australians have for each of the professions. Advertising is down and real estate salesmen up in 2013.
Here are the jobs as they rank for trust in Australia
How d… Read More
20 July 2013
The Naked truth on Rudd's interview for ads scandal
You probably already have an inkling the public rate marketers and ad people at the bottom of the trust scale for professions. You're right, they are down there with politicians. Something happened this week to reinfor… Read More
You may have noticed late last year the AANA broadened their official definition of “advertising” beyond that of a paid-for message. To reflect the changes the Internet has brought about, they now refer to “marketing c… Read More
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