17 December 2012
Articles
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Thoughts, ideas, comments, and day to day life at UNO.
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09 April 2014
How do you lead your business in the Digital Age?
The answer is in the mail. Australia Post is over 204 years old, but that hasn’t stopped it making the most of the digitised world. At a presentation to business leaders at the AGSM Leading The Digital Enterprise event y… Read More
Making meaningful comparisons as a consumer is challenging, especially with superannuation. Christopher Zinn says we need to understand how to make informed choices when incumbent businesses operate in a "confuscopoly". … Read More
The Lynx effect: Marketers need to help business managers focus on the long term.
Yes, the world is experiencing rapid change and it’s accelerating. However with the average tenure of management in companies constantl… Read More
19 March 2014
How many ads do we see a day? Do you remember any?
"We've gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today."
Jay Walker-Smith, Yankelovich Consumer Research
Hard to believe? Well, if you include the brand label on your … Read More
26 February 2014
The top 20 valued brands in 2014
The world's most valued brands include some surprises. Coke is no longer it, in fact in the last year the brand value of Coca Cola has actually shrunk by 1%. Might not sound like much, but we are talking US$50million. … Read More
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