17 December 2012
Articles
Our insights
Thoughts, ideas, comments, and day to day life at UNO.
Nishan | Tags:
21 November 2013
Sales conversion rates: the facts
Sales call stats – how does your team rate?
48% of sales people NEVER follow up with a prospect.
25% of sales people make a second contact and stop.
12% of sales people only make three contacts and stop.
Only 10% o… Read More
18 November 2013
Why are most ads so bad nowadays?
Bartle Bogle Hegarty was the London ad agency every ambitious Australian creative wanted to work at in the 80s. They made a series of great ads for Levis including “laundrette”, came up with "Vorsprung durch Technik" f… Read More
14 November 2013
From the people who gave us wooden pillows – brand differentiation
Do you think it’s hard to differentiate in your category?
A trip to Japan gave me a fresh perspective on how to make any brand stand apart from the competition.
Last month I bought a new mattress from David Jones Sydne… Read More
14 November 2013
Vale Scott Kennedy – one of NZ's finest artists
Our professional careers are sometimes touched by the most inspiring personal relationships. I was blessed with the early entry into my life as an Art Director by an artistic genius from across the ditch, Scott Kennedy… Read More
13 November 2013
What CEOs want from an agency
The top 3 things CEOs and CMOs want from their agency according to a survey by the Communications Council are:
1. Innovation and creativity
2. Leadership
3. Integrity
Funnily enough, the leaders of agencies put L… Read More
Scan the QR code for our contact details.
Download the Neoreader app.
© COPYRIGHT 2013 UNO marcomms Privacy