Our strategy insights
Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
27 March 2015
$2M+ of lies to win power
I believe in truth in advertising. So does the commercial TV regulator that demands evidence for any claim you want to make before they give your ad clearance to air. Unfortunately for the voters of NSW, political part… Read More
23 February 2015
The optimum lengths of social media
People now have short attention spans. So to connect you have to cut through. Keep it honest. Keep it simple. And keep it true to your brand. As for length, keep it short.
Twitter
71 - 100 characters
Posts with 40 cha… Read More
23 February 2015
The average customer has an attention span of
How does a brand catch a customer's interest when their attention span is now less than that of a goldfish? I spent a few seconds Googling to discover the average person's attention span has shrunk since 1998, by 11 mi… Read More
03 November 2014
Think big, or detail will kill your business
"Look, I said I'd bring you the report on micromanagement,just give me a minute!"
Stop sweating the small stuff, especially now there's so much of it. New technologies allow us to gather data on just about everything.… Read More
Tags
supermarkets,Australian made,digital services,online advertising,brand equity,change management,case study,Christmas,4Ps of marketing,fashion forward,creativity,emagazine,Big ad,reputation risk,mass marketing,Digital,trusted adviser,search engine optimisation,Facebook, Social media,Creative thinking,FMCG,video screens,Darlinghurst,Media sales, Adwords, Adexchange placement,management,Dick Smith,ROI marketing,Facebook,Greenwashing,Big Data,billboards,Family Business Australia,Content,social media rules,CRM,Open Shutters,positioning,tagline,family business,ROI,,B2B,Google Adwords,customer alignment,CEO,UNO,marketing budgets,AIDS,Barclays,Brand audit,eCommunication,biodegradable plastic,thought leadership,test and learn,social media,manufacturing,conversion rate,brand value,advertising standards,online marketing,differentiation,brand strategy,Harvey Norman,challenger brand,banner ads,Brand differentiation,retail advertising,newspaper advertising,Superannuation,entrepreneur,Office space,product launch,marketing model,online research,signage,innovation,fund managers,differentiatiion,customer satisfaction,Price,Consumer advocate,online retail,Trends,brand guidelines,digitisation,Data intelligence,SME,differentiaton,Ethics,natural search,Steggles ad,Futurist,Private Label,customer loyalty,NEO,Marketing Manager,mobile marketing,Point of Purchase,brand marketing,Super Choice,online publishing,Design Thinking,classic ads,brand awareness,online advertsing,trust,new business,Haigh's,financial services,social media marketing,Blue Ocean Strategy,financial marketing,2014,Marketing ROI,4Ps,Truth in advertising,creative marketing,online ads,Australian demographics,marketing,Twitter,cloud,challenger brands,Advertising,effectiveness,sales,Fournaise Marketing Group,advertising effectiveness,smartphones,Web2.0,Business Intelligence,Gerry Harvey, Australian shutters,mid sized business,SMM,e-commerce,Christmas ads,marketing campaign,Woolloomooloo,SEO,biorene,
Scan the QR code for our contact details.
Download the Neoreader app.
© COPYRIGHT 2013 UNO marcomms Privacy