Our strategy insights
Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
26 February 2014
The top 20 valued brands in 2014
The world's most valued brands include some surprises. Coke is no longer it, in fact in the last year the brand value of Coca Cola has actually shrunk by 1%. Might not sound like much, but we are talking US$50million. … Read More
20 January 2014
The business benefits of a strong brand
Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO helped IBM make the transition to a service … Read More
20 January 2014
Who owns the world's best known brands?
"Brands are intangible assets and account for, on average, 75% of the value of a company."
– Blake Deutsch
Investors don't value what businesses make. The sharemarkets around the world have placed the most value not … Read More
17 January 2014
Who tweets about brands?
Technology companies get the most tweets
If Twitter users are image shapers, setting the trends in awareness in our society, it follows that marketers want to see their brands tweeted. Research by Nielsen has for the fi… Read More
Tags
UNO,Christmas ads,Data intelligence,mass marketing,newspaper advertising,effectiveness,mobile marketing,cloud,differentiation,online advertsing,Superannuation,digitisation,tagline,ROI,Advertising,innovation,Content,Marketing ROI,Brand differentiation,management,fashion forward,customer alignment,new business,trusted adviser,social media rules,brand guidelines,Open Shutters,Fournaise Marketing Group, Australian shutters,Price,Futurist,brand awareness,online advertising,Super Choice,4Ps of marketing,conversion rate,reputation risk,fund managers,SEO,customer satisfaction,Greenwashing,Truth in advertising,NEO,Creative thinking,Business Intelligence,Brand audit,,challenger brand,online retail,advertising standards,Design Thinking,manufacturing,test and learn,Christmas,CEO,social media,billboards,search engine optimisation,e-commerce,thought leadership,online publishing,2014,Barclays,Point of Purchase,customer loyalty,CRM,family business,Woolloomooloo,online marketing,Private Label,advertising effectiveness,marketing model,emagazine,Office space,classic ads,entrepreneur,Consumer advocate,Ethics,signage,Facebook,online research,financial marketing,differentiaton,Media sales, Adwords, Adexchange placement,smartphones,sales,digital services,positioning,FMCG,creativity,Twitter,AIDS,brand marketing,Dick Smith,biorene,marketing,B2B,Trends,Darlinghurst,Australian demographics,differentiatiion,product launch,Haigh's,4Ps,Steggles ad,Web2.0,change management,Big ad,creative marketing,case study,trust,natural search,Gerry Harvey,supermarkets,banner ads,Blue Ocean Strategy,video screens,eCommunication,brand value,financial services,challenger brands,mid sized business,brand equity,social media marketing,ROI marketing,Facebook, Social media,online ads,SME,Harvey Norman,retail advertising,Big Data,Family Business Australia,biodegradable plastic,marketing campaign,Marketing Manager,Google Adwords,Australian made,SMM,brand strategy,marketing budgets,Digital,
Scan the QR code for our contact details.
Download the Neoreader app.
© COPYRIGHT 2013 UNO marcomms Privacy