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Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

Just being active on Facebook isn’t enough. As with any communications medium, there are smart ways to achieve more for less effort. Don’t be baffled by social media marketing spin doctors. Sure, Facebook has it’s own… Read More

15 questions to help your business determine the focus for your sales activity. Do you have a sales department? Here are 15 questions to help change your sales force from sales takers to sales makers: How much time a… Read More
Glenn | Tags: Marketing ROI sales

Here are the stats that show why banner ads deliver the lowest ROI in the digital marketing mix. Over 5.3 trillion display ads were served to U.S. users last year. (ComScore) That’s 1 trillion more than 2009. (… Read More

Every industry has its acronyms. With this list you will be prepared when dealing with people who speak digital: AIDA - Attention, Interest, Desire, Action AJAX - Asynchronous Javascript and XML API - Application prog… Read More
Glenn | Tags: Digital

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