Our strategy insights
Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO.
26 February 2014
The top 20 valued brands in 2014
The world's most valued brands include some surprises. Coke is no longer it, in fact in the last year the brand value of Coca Cola has actually shrunk by 1%. Might not sound like much, but we are talking US$50million. … Read More
20 January 2014
The business benefits of a strong brand
Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO helped IBM make the transition to a service … Read More
20 January 2014
Who owns the world's best known brands?
"Brands are intangible assets and account for, on average, 75% of the value of a company."
– Blake Deutsch
Investors don't value what businesses make. The sharemarkets around the world have placed the most value not … Read More
17 January 2014
Who tweets about brands?
Technology companies get the most tweets
If Twitter users are image shapers, setting the trends in awareness in our society, it follows that marketers want to see their brands tweeted. Research by Nielsen has for the fi… Read More
Tags
fund managers,Creative thinking,Woolloomooloo,Darlinghurst,online marketing,SMM,Christmas,CEO,ROI,manufacturing,Web2.0,FMCG,positioning,marketing model,fashion forward,Steggles ad,product launch,Brand audit,Media sales, Adwords, Adexchange placement,billboards,Fournaise Marketing Group,CRM,innovation,smartphones,Consumer advocate,Design Thinking,brand awareness,2014,4Ps of marketing,online advertising,mobile marketing,Business Intelligence,creative marketing,Greenwashing,Digital,brand guidelines,biodegradable plastic,online publishing,natural search,Facebook, Social media,entrepreneur,challenger brand,Gerry Harvey,challenger brands,Price,thought leadership,marketing campaign,Ethics,Big ad,brand value,Point of Purchase,Super Choice,eCommunication,online research,online retail,digitisation,Blue Ocean Strategy,advertising effectiveness,e-commerce,tagline,cloud,family business,retail advertising,Open Shutters,emagazine,digital services,social media rules,trust,Google Adwords,new business,supermarkets,creativity,Content,Superannuation,advertising standards,SEO,social media marketing,Barclays,Dick Smith,Australian demographics,biorene,effectiveness,trusted adviser,sales,Office space,financial marketing,differentiation,customer alignment,Marketing ROI,financial services,customer satisfaction,NEO,classic ads,mid sized business,Futurist,video screens,newspaper advertising,search engine optimisation,customer loyalty,Trends,Data intelligence,online ads,social media,brand marketing,ROI marketing,AIDS,reputation risk,differentiatiion,Facebook,conversion rate,Advertising,brand equity, Australian shutters,UNO,differentiaton,SME,Marketing Manager,B2B,change management,mass marketing,Big Data,marketing budgets,Harvey Norman,Australian made,management,online advertsing,Brand differentiation,Family Business Australia,4Ps,brand strategy,banner ads,Private Label,Haigh's,Truth in advertising,case study,marketing,Christmas ads,Twitter,signage,test and learn,,
Scan the QR code for our contact details.
Download the Neoreader app.
© COPYRIGHT 2013 UNO marcomms Privacy