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Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

Sales call stats – how does your team rate? 48% of sales people NEVER follow up with a prospect. 25% of sales people make a second contact and stop. 12% of sales people only make three contacts and stop. Only 10% o… Read More
Glenn | Tags: sales conversion rate

Bartle Bogle Hegarty was the London ad agency every ambitious Australian creative wanted to work at in the 80s. They made a series of great ads for Levis including “laundrette”, came up with "Vorsprung durch Technik" f… Read More
Glenn | Tags: creativity

Our region ranks 1st in responsiveness to loyalty programs We now have proof customers in the Asia-Pacific are the most willing in the world to reward businesses with loyalty. Whether you are in a service or product c… Read More
Glenn | Tags: customer loyalty

Do you think it’s hard to differentiate in your category? A trip to Japan gave me a fresh perspective on how to make any brand stand apart from the competition. Last month I bought a new mattress from David Jones Sydne… Read More
Glenn | Tags: positioning

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