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Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

Myer missed the post-Christmas online retail rush, and it was BIG. On 1 January, The Australian Retailers Association put an update out on expected post-Christmas sales from Boxing Day to 14 January to be $15.1 billion. … Read More
Glenn | Tags: online retail

CEOs and business owners often ask me what’s the best way for them to measure my contribution to their business. The business of business has never been more complex, yet we are actually in an era where marketing is on… Read More
Glenn | Tags: Marketing ROI

McKinsey has just published some research I wrote about last year on the ineffectiveness of social media for customer acquisition. While marketers have increasingly jumped on the social media bandwagon, the stats show … Read More
Glenn | Tags: Facebook, Social media

Australia is unique for the oligopolistic power of just two supermarkets. Coles and Woolworths have 80% market share of an industry valued at A$80+ billion. In the UK, the two major chains Tesco and Sainsbury have 48% a… Read More
Glenn | Tags: FMCG Private Label

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