17 December 2012
Articles
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Thoughts, ideas, comments, and day to day life at UNO.
Nishan | Tags:
29 March 2012
Where the smart budgets are being spent...Social Media
Have you noticed over the last decade that just about anything that isn’t nailed down has been digitised. Today we can access nearly everything from anywhere on anything – from getting the news on a tablet, trading share… Read More
15 December 2011
Why are marketers using Smartphones today?
The answer is in the numbers, and is a pointer to the next big thing. Google researched 300,000 people around the world to find out their Smartphone use. Now as Australian marketers we can compare and contrast markets.… Read More
01 December 2011
"Greenwashing" Why a great idea that isn't true is a bad idea
What a shame this great ad for Steggles wasn’t for a producer of real free-range eggs. It was pulled because it’s a lie, even though beautifully told. Every person in every agency should be stegglers for de… Read More
28 November 2011
Trust me, I'm in advertising...
10 years ago when I started my own agency, an account director mate left the industry to become a real-estate agent. I remember thinking it was the only place he could go that had a lower standard of trust than we advert… Read More
01 October 2011
Are today’s retail ads bland, bland, bland?
Are today’s retail ads bland, bland, bland? This was the question posed by AdNews last week after Dick Smith launched a new brand style ad campaign. If you missed it, here is a cut down of my contribution to the debate. … Read More
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