17 December 2012
Articles
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22 November 2012
Big businesses' loss can be your gain
In the last few weeks business owners have been warned by the head of one of Australia’s biggest mining corporations that if we don’t change our business models we will die. So who do business owners turn to for advi… Read More
06 November 2012
For a better career, get a life as a sponge
Many people in marketing seem to think they are judged on what they will do this week, while many managers think it’s about avoiding mistakes by doing very little. Rather than worry about what others may think of your … Read More
19 September 2012
What's more important to CEOs - financial analysis, or customer insight?
We now work in a world awash with data. But too much data can actually hinder making effective business decisions. According to IBM’s 2012 global survey of 1700 CEOs, asking customers what matters to them is now more u… Read More
17 September 2012
Ten biggest threats to business
A global survey has given us a picture of what exactly the biggest challenges are for business managers today. Across categories and regions the message is the same – there are half a dozen particular issues companies ar… Read More
09 August 2012
What is beauty in commercial art?
“We have a duty to keep ads beautiful” said Craig Davis, co-chairman and chief creative officer with Publicis Mojo Australia and New Zealand in Campaign Asia, yesterday.
I respect Craig, we pitched against each other fo… Read More
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