17 December 2012
Articles
Our insights
Thoughts, ideas, comments, and day to day life at UNO.
Nishan | Tags:
16 October 2013
Why the CEO has to be the chief blogger
Successful social media strategy starts at the top of every business
It's misguided to think social media can simply be delegated to the youngest in the business, or outsourced to a digital agency. Social media … Read More
02 October 2013
What makes mid-sized businesses more profitable than big?
So what is a mid-sized business?
GE Capital has been defining the mid market in Australia as businesses that have annual revenues of between A$10 million and A$250 million. Average firm turnover is about A$41 million.… Read More
26 September 2013
Why you need brand awareness before sales
This famous ad for advertising with McGraw Hill appeared in 1958
Business owners sometimes need reminding of the timeless challenge, why would a prospect buy from you rather than one of your competitors?
For 50 years… Read More
25 September 2013
73% of marketers say more has changed in 2 years than the past 50
Who are you going to call to advise your business on how to grasp the rapidly expanding number of marketing communications options? Usually you’d call in an expert. However, the pace of change right across the business… Read More
23 September 2013
Are fashion retailers training customers to buy on sale?
I've written in the past how Zara led the world by applying just-in-time manufacturing and data analytics to bring us fashion forward product design. This has given them an advantage over traditional retailers by circumv… Read More
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